Five Ws


Hello, I’m Yannick, a 29-year-old Swiss citizen living in London and Chur.


The purpose of this website is to help you get the most accurate picture of me. That is why pretty much everything here is dedicated to me – and not because I need to talk about myself all the time, just to clarify this.


This website has accompanied me for more than 10 years and, like myself, has developed and evolved during this time. It has been part of my recent journey, as to speak.


My journey has already taken me to many places, amongst which three countries I was lucky to call “home”, Switzerland, Finland, and England. But this journey has just begun and the world is big. I am looking forward to many more adventures.


THE fundamental question which we, as communications and strategy consultants, ask our clients. And the answer must never be “to earn money”. My personal “Why” is the interest and openness towards new experiences, to broaden my own horizon, to challenge myself and to understand why the world works the way it does. Somewhat ambitious, perhaps, but statistically I still have two-thirds of my life ahead of me. In other words, there is still some time left to satisfy my “Why”. And now, what is yours?

About me

I am a Senior PR and reputation consultant who lives and works in Chur and London. I bring seven years of professional experience, mainly in public relations, reputation affairs, internal and external communications (including change and crisis management), marketing and journalism. My focus lies on tourism, energy from a political perspective (including energy revolution), and the automotive industry.

would describe myself as a generalist with a wide range of interests and hobbies

love being in nature (mountain biking and skiing) but also feel comfortable with technology and  engines

like to be in the air but also go diving

used to row during high school times but shifted towards sailing boats in my 20s

play ice hockey and, of course, as a native of Grisons, I was able “to ski” before I learned “to walk” – which I am fortunate to have mastered by now, too.


My motto: Always challenge the status quo – Get out of the comfort zone, only then you get better!

In a nutshell

Name: Yannick Kramm

Age: 29

Location: Chur (CH) and London (UK)

Education: Energy and Environmental Change MA (graduating January 2020), BSc in Tourism Management (graduated 2014)

Profession: Since 2015 Senior Account Manager and, Zürich and London

Earlier: Prison Guard in Bern / Social Media Manager / Front office and CRM trainee